It might be time to consider abolishing outside sales.
Simple business math tells us that it all comes down to sales:
No sales = No business
Lots of sales (with healthy margins) = Successful business
Growing sales (with decent margins) = Growing business
It doesn’t matter how “Lean” your warehouse is, how many long-term contracts you have with vendors, how quickly your trucks can deliver orders — if you don’t have any sales, you go out of business.